Save a Loaf a Week. Help win the war, circa 1918

Item — Folder: 10

Identifier: A1999-081-014

Scope and Contents

Loaf of bread being cut with a knife

Dates

Creation: circa 1918

Creator

Cooper, Fred G. (Frederic Gross), 1883-1962 (Person)

Conditions Governing Access

This collection is open for research.

Biographical / Historical

Fred Goss Cooper (1883-1962) was born in Oregon and educated at the Mark Hopkins Art Institute in San Francisco, before moving to New York City in 1904 to find work as a freelance artist. He created designs for New York Edison (or ConEd), Westinghouse, and the U.S. War Department, among many others.

Full Extent

1 item/s : Chromolithograph on paper ; overall: 29"h x 21"w

Language of Materials

From the Collection: English

Additional Description

Exhibition Label

Object labels, "'Americans, Do Your Bit': World War I in Posters" Opened 3 June 2017

Save a Loaf a Week, 1917-1919 Fred G. Cooper (1883-1962) Printed by W. F. Powers Co. New York Gift of Diana Korzenik and Andrew S. Dibner, A99/81/14

One of the ways Americans saved a loaf of bread a week during the war was by making "Victory Bread." A common recipe called for four-fifths the usual amount of wheat flour mixed with one-fifth corn, oat or rye flour.